Sony Bravia KDL-40EX700 Review.

The Best : Improvement auto power off function saves energy; good matte screen  in bright environments; mutually precise color'; steady Internet services including Netflix, Amazon Video, and numerous niche videos; smart menu system.Well-designed menu;Smooth RGB color curve


The Poor : The levels of black lighter and tinged blue cannot adjust dejudder processing; Incomplete image in Netflix.No S-Video, no media card slot.


Summary : The medium-sized from Sony KDL-EX 700 series is not perfectly image quality but it good in internet video, performance,usability,connectivity and saves energy.


Price Range : $786.80-$1,069.00 ==> Special Price
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Reviews
The Sony KDL-40 EX 700 is edge-lit LED-based LCD screen. You can get improved styling, Wi-Fi connectivity.The KDL-EX 700 use as little power and not perfectly image quality for anyone lookingfor a home theater,but the TV earns cheaper than brother ( 46 inch series up) for buyers who still want Internet video and superb energy efficiency.


Design
The Sony KDL-EX700 series have a good design and design prototypes for the later TV. The KDL- EX700's glossy black stand on swivels, so we're glad for that. It's made of the same glossy, black plastic as the TV's bezel. and the TV's backside is matte and unlike the glossy.panel-concealed rear of the NX800. Both sets share the same thin, notched profile that's 2 5/8 inches deep at the widest.



We also liked the KDL-EX700's remote control.The remotes excellent button arrangement and nice concave shape stay intact, as does that weird power button on the back of the remote and the stealthy sliding battery compartment (yes, we just praised a battery compartment).

Internet Features
Netflix : The Netflix is primary standard of streaming video and new movies are added regularly,but the library isn’t quite perfect.


Amazon on Demand : The top of streaming video service, work on pay-per-view basis rather than Netflix’s subscription service. A large library of movies and TV shows.


YouTube : everyone don’t like image quality for online media is generally bad, I think non-HD YouTube--probably because in most cases the video content was designed for the Web.
the Sony KDL-40EX700 can play back your photos with USB port, you have to tangle with the menus (Home Menu > Photo > USB) to access photos.


Performance


Black level (8 .00 score) : The Sony KDL-40EX700 good on the black level test.


Bright lighting ( 9.39 score) : The Sony KDL-40EX700 output a very bright white. if your living room was brightly lit on afternoon,you'll have no problem seeing the screen.
Contrast ( 8.69 score) : The contrast ratio on the KDL-40EX700 is very good, a little over 4000:1.
Video Processing (3.00 score) :  The video processing features we test-
Noise-Reduction – on it’s highest setting,but  difference is noticeable.
Motionflow – more blur reduction when set to “Standard” , set 24 fps look unnaturally smooth.
Cinemotion – Reduces artifacting for 3:2 pulldown.


Sony Bravia KDL-40EX700 Scores
Motion Smoothness : 8.25
Streaming Playback : 11.0
Black Level : 8.0
Contrast Ratio : 8.69
Resolution Scaling : 7.32
Video Processing : 3.0
Audio Quality : 5.0
Uniformity : 5.0
Output Ports : 2.0
Media : 1.0
Power Consumption Cost : 9.14